How Robotics and IoT in Smart Factories Are Transforming Manufacturingby admin / August 22, 2025The End of Third-Party Cookies in 2025: What It Means for Your Data Power & Privacy
The web is facing a core transformation. For almost 25 years, third-party cookies have been the foundation for web advertising, retargeting and analytics. Third-party cookies allowed advertisers and brands to follow consumers from site to site, while building rich behavioral profiles to provide targeted advertisements.
However, with consumer privacy awareness and legislation increasing (GDPR, CCPA and so on) consumer backlash over data and growing privacy, the third-party cookie is dead. This marks the official end of third-party cookies in 2025, a turning point for businesses and user privacies
So, what does this mean for advertisers for brands/businesses and what does it mean for your data and characterized as important?
What are Third-Party Cookies?
Third-party cookies are created by a domain you are not visiting. So, if you are reading an article on a news site and you see an advertisement for an online retailer, that retailer can drop a cookie to keep track of your surfing on other websites. They’ve been the cornerstone of:
- Retargeting campaigns
- Audience segmentation
- Personalized advertising
- Cross-site measurement
This is, of course very important for advertisers since cookies have served an important role providing value for advertisers but third-party cookies also raised a legitimate issue with regards to transparency, consent and user privacy.
The Psychology Behind Social Media Addiction
What does it mean when third-party cookies are going away?
This is being driven by three areas:
- Privacy
Consumers now want control over how their data is collected and transferred.
- Regulation
GDPR (Europe), CCPA (California) and other regulations have introduced requirements for consent-based use of data.
- Industry pressures
- Safari and Firefox have already embraced a “default” block for third-party cookies.
- Google Chrome, the leader with over 60% of the market share, implemented its first deadline with 2022 which later became 2024.
- In July 2024 Google announced it would abandon the overall phase-out, which became another solution under its Privacy Sandbox.
Google’s Privacy Sandbox
Google created the Privacy Sandbox as a replacement to third-party cookies. Here’s a quick Google Privacy Sandbox explained overview, a collection of APIs that protect users privacy while still enabling digital advertising.
- Topics API – Segments users into wide-ranging interest categories rather than individual tracking.
- Protected Audience API – Offers a privacy-preserving approach to retargeting users.
- Attribution Measurement API – Marks ad performance but does not expose person identifiable information.
This method tries to weigh business requirements with privacy safeguards, though how well it works is in contention.
What It Means for Businesses and Marketers
The impact of cookie phase-out on marketers will be significant but it does not mean the demise of digital marketing; it’s an evolution.
Challenges Ahead
- Decline of cross-site tracking and retargeting
- Increased ad spend due to diminished targeting accuracy
- Trouble attributing ROI to campaigns
New Opportunities
- First-party data gathering – Companies that form direct relationships with users will flourish.
- Contextual advertising – Page content, not past history is powering ads that are coming back.
These solutions are being widely discussed as third-party cookie alternatives that balance personalization with compliance.TechTarget and Supermetrics state that companies that evolve sooner with robust data strategies will retain a competitive advantage.
Comparison: Third-Party Cookies vs. First-Party Data
| Third-Party Cookies | First-Party Data |
| Tracks users across sites | Tracks only your site visitors |
| Privacy concerns | User-consented |
| Already blocked by Safari/Firefox | Fully supported |
Impact on Affiliate Marketing
Affiliate marketing has been extremely dependent on third-party cookies for conversion tracking. According to Stape.io, cookie deprecation requires affiliates to:
- Transition to server-side tracking.
- Investigate UTM-based measurement.
- Become stronger in direct partnerships with advertisers.
- Early-innovating affiliate networks will continue to thrive.
Will This Make Browsing Safer?
In theory, yes. With third-party cookies, fewer businesses can track users between sites with their permission. Critics note, however, that new tracking methods including device fingerprinting might emerge and these are potentially more difficult for users to detect. Actual safety is a function of how responsibly businesses embrace new technologies and how well regulations keep up with innovation.
The Future of Data Power
The death of third-party cookies represents a watershed moment in digital trust. Successful companies will be those that:
- Invest in first-party data strategy
- Embrace privacy-sustaining ad tech
- Employ tools such as Google’s Privacy Sandbox responsibly
As Connectif points out, the firms which approach privacy as a value proposition, rather than a compliance headache will gain long-term loyalty.
FAQs: The End of Third-Party Cookies
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What exactly are third-party cookies?
They are tracking files placed by external domains to monitor activity across different websites.
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Why are third-party cookies going away?
They are being eliminated for privacy issues, legal issues and because of updated browsers.
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Which browsers have already blocked third-party cookies?
They’re already blocked by Safari, Firefox and Microsoft Edge.
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What about Google Chrome?
Google has dropped its fixed plan to phase out third-party cookies. Instead, Chrome lets users choose to allow or block them while the Privacy Sandbox continues without a set deadline.
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What’s the Privacy Sandbox?
A collection of APIs for privacy-focused ad targeting and measuring.
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What are third-party cookie alternatives?
Third-party cookie alternatives include first-party data, contextual ads, universal IDs and server-side tracking.
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How will affiliate marketing change?
It’ll be harder to track conversions, so affiliates must shift to server-side or consent-based tracking.
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Will ads still be personalized?
Yes, but through more users declared data and contextual signals.
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How can businesses start prepping now?
Develop first-party data, strengthen consumer trust and start experimenting with Privacy Sandbox.
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Does this mean surfing is finally private?
Not quite tracking techniques will adapt but with more robust privacy protections if done morally.
Conclusion
The death of third-party cookies is more than a technical change, it’s a cultural shift in how companies manage data. For advertisers this is a reconsideration of retargeting, personalization and measurement for consumers it’s a potential for a more private and transparent internet.
But the ultimate question is: will this create true user empowerment with data or will it simply supplant one surveillance regime for another?
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Vietnam Orders Telegram To Be Blocked Over Cybercrime and Security Concerns
The Vietnamese government has issued a sweeping order to block access to the Telegram To Be Blocked encrypted messaging app. The decision, announced in late May 2025, marks a major move in the country’s ongoing effort to combat cybercrime and regulate digital platforms.
The move comes after Vietnamese authorities claimed Telegram is being widely used for illegal activities, including online scams, drug trafficking, and the spread of anti-government materials. The Ministry of Information and Communications said the app poses a serious threat to national security and public order.
Why Telegram Is Being Blocked
Telegram, known for its strong encryption and privacy features, has grown in popularity across the world, including in Vietnam. But those same features have made the app a haven for illegal activity, according to Vietnamese officials.
A government document revealed that out of 9,600 Telegram groups and channels active in Vietnam, nearly 68% were linked to criminal operations. These include scams, sales of banned substances, illegal betting, and efforts to distribute materials critical of the government.
Officials stated that Telegram has repeatedly failed to comply with Vietnamese laws that require digital platforms to remove harmful content and share user data during investigations.
“Telegram’s lack of cooperation with authorities, combined with the rampant misuse of the platform, makes it a national security risk,” the Ministry stated in its directive.
Implementation of the Ban
Telecommunication providers across Vietnam have been instructed to block Telegram completely. The deadline for implementing the ban is June 2, 2025. Providers are required to report back to the government confirming that access to Telegram has been restricted.
The block affects both the mobile app and access through web browsers. Users in Vietnam will no longer be able to use the service unless they employ VPNs or other circumvention tools.
This action aligns with a broader campaign by the Vietnamese government to crack down on platforms it considers non-compliant with local regulations.
Telegram’s Response
Telegram, for its part, said it was surprised by the decision. A spokesperson claimed the company had responded to all legal requests from Vietnamese authorities and had not been notified of any outstanding violations.
“We are reviewing the request and remain committed to user safety while respecting the laws of the countries in which we operate,” the company said in a brief statement.
Despite the assurance, Telegram has historically been criticized for its slow or limited response to law enforcement inquiries, particularly in countries with more restrictive regimes.
Rising Tensions Over Digital Sovereignty
Vietnam’s action against Telegram is not happening in isolation. Over the past two years, the country has introduced stricter regulations for digital platforms and messaging services, especially those operating across borders.
The government has voiced concern about “over-the-top” (OTT) apps—such as Telegram, WhatsApp, and local platforms like Zalo—arguing that these services must follow the same rules as traditional telecom providers.
Under new regulatory proposals, OTT apps must:
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Store user data locally
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Provide tools for content filtering and moderation
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Be registered with Vietnamese authorities
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Cooperate fully with criminal investigations
Vietnam’s cybersecurity law, enacted in 2019, already requires foreign companies to open local offices and store user data inside the country. Critics argue that such rules are designed to facilitate state surveillance and suppress dissent.
Balancing Security and Free Speech
The ban on Telegram raises fresh questions about the balance between online freedom and government control.
Proponents of the government’s decision say the app has become too dangerous to ignore. They cite cases of large-scale online scams run through Telegram groups, and concerns that the platform enables criminals to operate anonymously and with impunity.
Opponents, however, argue the move is just the latest step in Vietnam’s tightening grip on online expression. Human rights groups have long accused the government of using cybersecurity concerns as a cover to silence opposition voices and stifle debate.
Telegram has played a role in organizing protests and circulating uncensored news, especially during politically sensitive moments. Activists warn that banning the app will severely limit secure communication for journalists, whistleblowers, and civil society groups.
What This Means for Users in Vietnam
For ordinary users, the ban means Telegram will no longer function as a communication tool unless accessed through VPNs or proxies—which are themselves in a legal gray area in Vietnam.
Businesses and communities that rely on Telegram for coordination, customer service, or marketing will be forced to migrate to alternative platforms.
The move may also set a precedent. If Vietnam successfully enforces the Telegram ban without major backlash, other platforms could soon face similar restrictions if they fail to comply with the government’s expanding digital rules.
Global Implications
Vietnam is not the first country to have Telegram To Be Blocked. Russia, Iran, India, and China have all taken similar steps in the past, with varying degrees of success. In many cases, Telegram has remained accessible via workarounds, and enforcement has been inconsistent.
However, Vietnam’s firm stance is part of a growing global trend. More governments are demanding greater control over data and content hosted on foreign platforms. In the absence of a global framework, regional digital sovereignty is gaining ground.
Tech companies like Telegram To Be Blocked now face a tough choice: comply with increasingly invasive laws or risk losing access to key markets.
Final Thoughts
The decision to Telegram To Be Blocked in Vietnam is about more than just a messaging app. It reflects a broader struggle over who controls information in the digital age—users or governments.
For Vietnam, the ban is a matter of national security and legal order. For critics, it’s another nail in the coffin of online freedom.
As the digital landscape continues to evolve, one thing is clear: the tension between privacy, free speech, and security isn’t going away anytime soon. And Vietnam’s crackdown on Telegram may just be the beginning of a much larger battle.
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Top 10 Easily Rechargeable Portable Chargers for On-the-Go Power
In today’s fast-paced world, staying connected is essential, whether you’re traveling, working remotely, or simply out for the day. Portable chargers, also known as power banks, have become a must-have accessory to keep your devices powered up wherever you are. But with so many options available, how do you choose the best one? Here’s a guide to the top 10 easily rechargeable portable chargers that combine reliability, portability, and fast recharging capabilities.
1. Anker PowerCore 10000 PD Redux
Anker is a trusted name in the portable charger market, and the PowerCore 10000 PD Redux is a standout model. It offers a 10,000mAh capacity, enough to charge most smartphones up to three times. With Power Delivery (PD) support, it can quickly recharge itself and your devices. It’s compact and lightweight, making it perfect for travelers.
Pros:
- Fast recharging with Power Delivery
- Compact design
- Reliable performance
Cons:
- Limited to 18W output, which might not be enough for some high-power devices
2. RAVPower 20000mAh PD 3.0 Power Bank
For those who need a bit more juice, the RAVPower 20000mAh PD 3.0 Power Bank is an excellent option. This portable charger supports 60W output, which is enough to power laptops, tablets, and smartphones. It also has a fast-recharging feature that gets it back to full capacity in about 3 hours.
Pros:
- High capacity and power output
- Fast recharging time
- Can charge multiple devices simultaneously
Cons:
- Slightly bulky due to its larger capacity
3. Mophie Powerstation XXL
Mophie is known for its stylish and functional power banks, and the Powerstation XXL lives up to the reputation. With a 20,000mAh capacity, this charger can handle all your devices on a long trip. It has three USB ports, including a USB-C port for faster charging and recharging.
Pros:
- Multiple portable charger
- Sleek design
- Durable fabric finish
Cons:
- Slightly more expensive than other similar capacity chargers
4. Aukey PB-Y13 10000mAh Power Bank
The Aukey PB-Y13 is another great compact option with a 10,000mAh capacity. It supports both Quick Charge 3.0 and Power Delivery, allowing for rapid charging of your devices and the power bank itself. It’s pocket-sized, making it ideal for everyday carry.
Pros:
- Supports Quick Charge and Power Delivery
- Compact and portable charger
- Affordable
Cons:
- Only two output ports
5. Zendure A6PD 20100mAh Portable Charger
Zendure’s A6PD model is known for its rugged durability and high capacity. With 20,100mAh, it can charge a MacBook and other USB-C devices. It’s designed to withstand drops and has a unique pass-through charging feature, which allows you to charge the power bank and your device simultaneously.
Pros:
- Rugged and durable design
- Pass-through charging
- High capacity
Cons:
- Heavier than other options
6. Omni 20+ 20000mAh portable charger power Bank
For tech enthusiasts who need to power multiple devices, including laptops, cameras, and smartphones, the Omni 20+ is an all-in-one solution. It offers AC, USB-C, and wireless charging options, with a capacity of 20,000mAh. It’s perfect for those who need a versatile portable charger for various gadgets.
Pros:
- Versatile charging options
- Can power larger devices
- Wireless charging capability
Cons:
- Pricey compared to other power banks
7. Charmast 26800mAh Power Bank
Charmast’s 26800mAh power bank is a powerhouse for those who need the highest capacity possible. Despite its large battery, it’s surprisingly slim and portable. It supports 18W fast charging and can charge three devices at once. Perfect for long trips or charging multiple devices.
Pros:
- Massive capacity
- Slim design
- Multiple device charging
Cons:
- Slower to recharge due to large capacity
8. Xiaomi Mi Power Bank 3 10000mAh
Xiaomi is known for providing high-quality tech at an affordable price, and the Mi Power Bank 3 is no exception. It has a 10,000mAh capacity, dual USB output, and fast charging support. Its sleek design and affordable price make it a great choice for budget-conscious users.
Pros:
- Affordable
- Dual USB output
- Fast charging support
Cons:
- No Power Delivery support
9. Baseus 30000mAh Power Bank
For those who need the absolute maximum capacity, the Baseus 30000mAh power bank is a beast. It can charge a smartphone up to 10 times and has multiple output ports, including USB-C. Despite its large capacity, it’s designed to be relatively portable.
Pros:
- Extremely high capacity
- Multiple ports
- Reliable performance
Cons:
- Bulkier than other options
- Longer recharging time
10. Nimble Champ Lite 5200mAh
If you’re looking for something ultra-portable and eco-friendly, the Nimble Champ Lite is a great option. With a 5,200mAh capacity, it’s perfect for a quick top-up on the go. It’s made from sustainable materials and supports fast charging.
Pros:
- Eco-friendly materials
- Compact and lightweight
- Fast charging
Cons:
- Lower capacity compared to others on this list
Conclusion
Choosing the right portable charger depends on your specific needs, whether it’s high capacity, fast recharging, or portable charger. The options listed above offer a range of features that cater to different preferences, ensuring you stay powered up no matter where you are. Whether you’re a frequent traveler, a remote worker, or someone who just needs a reliable backup power source, there’s a portable charger on this list that will meet your needs.
FAQs
How do I choose the right portable charger capacity?
Choose a portable charger with a capacity that matches your device usage and charging needs, typically between 10,000mAh to 30,000mAh.
What is Power Delivery (PD) in portable chargers?
Power Delivery (PD) portable charger is a fast-charging technology that allows for quicker recharging of both the power bank and your devices.
Can I charge multiple devices simultaneously with a portable charger?
Yes, many portable chargers have multiple output ports to charge several devices at once.
How long does it take to recharge a portable charger?
Recharging time varies by model and capacity, typically ranging from 3 to 8 hours with a portable charger.
Are portable chargers safe for my devices?
Yes, most quality portable chargers include safety features like overcharge protection and short-circuit prevention.
Can I take a portable charger on an airplane?
Yes, portable chargers under 100Wh (around 27,000mAh) are generally allowed in carry-on luggage on flights.
What is pass-through charging?
Pass-through charging allows you to charge your device and the power bank simultaneously with portable chargers.
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